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Writer's pictureQuentin Colombier

The Future of Ridesharing: Driverless Cars Are Taking Over

Imagine a world where your Uber isn’t driven by a person—it’s happening, and faster than you think. Google’s Waymo has been quietly revolutionizing ridesharing with its fully autonomous vehicles. In just a year, they’ve scaled operations from 300 driverless rides per day in Phoenix to 15,000 across four major U.S. cities, with Atlanta set to join the lineup in 2025. By then, Waymo projects over 40,000 daily rides, powered by sleek electric Jaguars outfitted with cutting-edge tech like LiDAR, radar, and 29 cameras.


Why People Love Driverless Rides

What makes these cars so appealing? For one, privacy. With no driver present, you can relax without worrying about awkward conversations or judgments. The ride is entirely yours—adjust the temperature, blast your favorite tunes, or even wear your most embarrassing pajamas without a second thought. On top of that, Waymo cars are designed for safety and reliability, removing the unpredictability often associated with human drivers.


Uber’s Driverless Revolution

Uber, once a tech platform pairing riders and drivers, has pivoted to embrace this driverless future. Their exclusive partnership with Waymo means you can now order a driverless ride directly through the Uber app in selected cities. Why the shift? It’s all about economics. Riders currently pay an average of $3.20 per mile, with $2.20 of that going to drivers and their vehicles. Driverless cars reduce operating costs to just $1.50 per mile, allowing Uber to pocket the difference.


But Uber isn’t stopping there. With full control over the vehicle experience, they’re exploring opportunities to reimagine ridesharing. Think subscription services, onboard snacks, or even ad-supported rides to lower costs for passengers. Want a coffee or snack on your way to the airport? Your future Uber might have it ready for you.


The Scaling Challenge

Despite the buzz, scaling up driverless rides is no small feat. Waymo currently operates just 700 vehicles, with another 1,000 in production. Covering demand in a major city like Chicago during peak times could require up to 20,000 vehicles, and expanding to the 30 largest U.S. cities would need 300,000. Beyond production costs, there’s also the issue of regulatory hurdles and testing in challenging environments like snowy cities.




A Glimpse at the Numbers

Waymo’s potential is staggering. If they capture even half of the U.S. ridesharing market in major cities, they could generate $4 billion annually in profit—boosting Google’s earnings by 20%. Meanwhile, Uber’s integration with Waymo’s fleet positions it to remain a dominant player, blending human-driven rides with autonomous ones to meet demand seamlessly.


The Road Ahead

While competition from Tesla, Zoox, and others looms, Waymo has a clear head start with paying customers and a proven model. The real test will be expanding beyond sunny Sunbelt cities to harsher climates. If they succeed, the future of urban transport will look very different—safer, more efficient, and perhaps a little more luxurious.


So, are you ready to swap awkward small talk for a coffee and a Kind bar on your next commute? The driverless revolution is just getting started.


Watch the youtube video here: https://www.youtube.com/watch?v=1zmcSL_CsU0

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This project is supported by EIT Urban Mobility, an initiative of the European Institute of Innovation and Technology (EIT), a body of the European Union. EIT Urban Mobility acts to accelerate positive change on mobility to make urban spaces more liveable.

Learn more: eiturbanmobility.eu

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